The country roads and trails of Bolesworth Estate were chosen as the perfect setting for a high-profile launch of the new Land Rover Discovery 3.

Almost 400 guests attended the launch, hosted by James Edwards Land Rover Chester, one of the biggest Land Rover dealerships in the UK.

While at Bolesworth guests took part in a variety of activities including off-road and on –road driving on an 11-mile circuit of the estate, clay pigeon shooting, quad biking and mountain boarding at the Ride the Hill Superbole.

Simon Caine, General Sales Manager, James Edward Land Rover, said: “The Discovery 3 is an impressive new model from Land Rover and we wanted a distinctive launch event.
“The advantage of using Bolesworth Estate was the scope and variety of what we could do. We were able to demonstrate the vehicle’s improved handling on the country roads and lanes and also off road driving on the estate. During the event our guests were also able to try several other leisure activities which all proved hugely popular.

“We have had vehicle launches before but this was the first time we had been able to enjoy so many activities in one place. We were extremely impressed with everything Bolesworth has to offer”

Anthony Barbour, Director of the Bolesworth Estate said: “This was an exciting launch event which demonstrated the versatility of the Bolesworth Estate and we are very pleased that it proved to be such a success.”